Appleton Greene Reviews
Appleton Greene Reviews – Achievements
HP’s optical storage business unit desired to improve its performance by getting closer to customers to enable tailoring of solutions that matched regional customer experience expectations and improve profitability. Utilizing regional market and total customer experience analyses, HP’s business unit designed and transitioned its business unit model from a centralized global model to a global technology hub and 3 solution strategy/solution delivery-focused regional business units (Americas, APAC and EMEA). During this transformation, clear cross-functional roles, responsibilities, processes, information flows, and metrics were well defined and implemented. The end results were better regionalized products and processes optimized to deliver and did deliver superior performance in each region. Appleton Greene Reviews
At the time, the consumer optical storage was an emerging hyper-competitive market. Utilizing a total customer experience execution model addressing the consumer’s lifecycle from awareness and purchase to repurchase or upgrade, HP brought their CD optical storage product line to a worldwide dominant market position (50%+ market share against significant competitors) through designing and implementing comprehensive demand generation strategies and tactics, solution strategies, and solution delivery processes that delivered explosive growth (>100% CAGR 3 years running) to exceed commitments for revenue and profit worldwide. Appleton Greene Reviews
Seagate had the goal of developing their external and network attached storage business unit. Utilizing the market analysis, competitive analysis, and solution strategy and delivery processes, Seagate redefined their solution strategy and solution delivery processes to deliver new versions of Seagate’s FreeAgent flagship family, price-sensitive Seagate Expansion products families, expanded the product line to include Seagate’s first ever digital video product, and introduced a new SMB-focused BlackArmor network-attached storage and direct-attached storage solutions portfolio, including 24+ month roadmaps for each solution portfolio. Appleton Greene Reviews
At the time, Seagate wanted to improve their SMB component storage business, focusing on improved ease-of-doing business experience and improving profitability. Utilizing market analysis to address the VAR channel customer purchase process, they enhanced the go-to-market planning process to deliver systemic marketing efforts and increased execution predictability to increase revenue and market share. Concurrently, using solution delivery analysis, Seagate improved their product transitions process to reduce returns, speed migration to more profitable new products, and gracefully manage channel product migrations for improved channel satisfaction. Appleton Greene Reviews
As competition expanded in the mobile protection market space, OtterBox realized the need to improve their account planning and account management processes. Utilizing the market analysis process and analyzing channel/account management feedback, OtterBox redefined their account management process to better align with channel partners and enhance synergistic planning, streamline execution and increase revenue. This resulted in realigning shared and internal planning calendars, revamping the planning process to be inclusive of channel partners, improve collaborative launch processes, and determine marketing programs that capitalized on seasonality and product launch timing to increase revenue and market share. Appleton Greene Reviews
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